Jeff Wolfe underwent a fabulous re-branding of his Commercial Real Estate website, carried out and envisioned by Lisa Borden (Borden Communications and Design).  It was such a pleasure to part of this project, and take authentic photos that share the humanness behind what is otherwise often misconstrued as a “boring industry”.  It was time to breathe some life into this image!

Jeff is a great guy who is excellent at his job, really easy and enjoyable to be around, and it was time that his photos illustrated this. I was delighted by this opportunity.  Let me show you how the photos were used…

Here is his new website home page.  We removed all stock photos indicating “selling” and “leasing”, with photos of Jeff.  We also have a number of photos on the top rotating banner.  Check it out in action on his real site,

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Here is his About page :

Screen Shot 2014-06-12 at 11.06.54 AMAnd his Contact Page :

Screen Shot 2014-06-12 at 11.07.16 AMWe also took photos specifically with Social Media in mind.  Here is his Linked In page, and Facebook page.

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I always believe that first impressions are made upon one’s online presence — the first images they see of you.  It’s not saved for when you meet in person.  So, having photos that portray yourself and your business properly does wonders far beyond what you can measure.  If you are going to put yourself out there on the web, do it right.


Posted by on Jun 12, 2014 in , | 0 comments